Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B5964
RGB
27, 89, 100
HSL
189, 57%, 25%
HSB
189, 73%, 39%
CMYK
73, 11, 0, 61
LAB
34, -17, -12
LCH
34, 21, 216
OKLCH
0.43, 0.06, 212
XYZ
6, 8, 13
LUV
34, -22, -14
HWB
189, 11%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.