Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B6065
RGB
27, 96, 101
HSL
184, 58%, 25%
HSB
184, 73%, 40%
CMYK
73, 5, 0, 60
LAB
37, -20, -9
LCH
37, 23, 205
OKLCH
0.45, 0.07, 202
XYZ
7, 10, 14
LUV
37, -25, -9
HWB
184, 11%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.