Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B6ADA
RGB
27, 106, 218
HSL
215, 78%, 48%
HSB
215, 88%, 85%
CMYK
88, 51, 0, 15
LAB
45, 10, -65
LCH
45, 66, 279
OKLCH
0.54, 0.19, 259
XYZ
18, 16, 68
LUV
45, -23, -95
HWB
215, 11%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.