Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B6EEA
RGB
27, 110, 234
HSL
216, 83%, 51%
HSB
216, 88%, 92%
CMYK
88, 53, 0, 8
LAB
48, 13, -71
LCH
48, 72, 281
OKLCH
0.57, 0.20, 259
XYZ
21, 17, 80
LUV
48, -23, -104
HWB
216, 11%, 8%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.