Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B71A7
RGB
27, 113, 167
HSL
203, 72%, 38%
HSB
203, 84%, 65%
CMYK
84, 32, 0, 35
LAB
45, -10, -37
LCH
45, 38, 255
OKLCH
0.53, 0.11, 242
XYZ
13, 15, 39
LUV
45, -27, -52
HWB
203, 11%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.