Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B76F2
RGB
27, 118, 242
HSL
215, 89%, 53%
HSB
215, 89%, 95%
CMYK
89, 51, 0, 5
LAB
50, 11, -71
LCH
50, 72, 279
OKLCH
0.59, 0.20, 258
XYZ
23, 20, 87
LUV
50, -25, -106
HWB
215, 11%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.