Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B80CD
RGB
27, 128, 205
HSL
206, 77%, 45%
HSB
206, 87%, 80%
CMYK
87, 38, 0, 20
LAB
51, -6, -48
LCH
51, 49, 263
OKLCH
0.58, 0.15, 248
XYZ
19, 20, 61
LUV
51, -30, -72
HWB
206, 11%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.