Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B8BCD
RGB
27, 139, 205
HSL
202, 77%, 45%
HSB
202, 87%, 80%
CMYK
87, 32, 0, 20
LAB
55, -12, -43
LCH
55, 45, 254
OKLCH
0.61, 0.14, 242
XYZ
21, 23, 61
LUV
55, -34, -64
HWB
202, 11%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.