Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B8DFD
RGB
27, 141, 253
HSL
210, 98%, 55%
HSB
210, 89%, 99%
CMYK
89, 44, 0, 1
LAB
57, 2, -65
LCH
57, 65, 272
OKLCH
0.64, 0.19, 254
XYZ
28, 26, 97
LUV
57, -32, -101
HWB
210, 11%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.