Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B99F5
RGB
27, 153, 245
HSL
205, 92%, 53%
HSB
205, 89%, 96%
CMYK
89, 38, 0, 4
LAB
60, -7, -56
LCH
60, 56, 263
OKLCH
0.67, 0.17, 248
XYZ
28, 30, 91
LUV
60, -36, -87
HWB
205, 11%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.