Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1BB2E6
RGB
27, 178, 230
HSL
195, 80%, 50%
HSB
195, 88%, 90%
CMYK
88, 23, 0, 10
LAB
67, -24, -37
LCH
67, 44, 237
OKLCH
0.71, 0.14, 229
XYZ
31, 38, 81
LUV
67, -45, -55
HWB
195, 11%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.