Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
1C0102
RGB
28, 1, 2
HSL
358, 93%, 6%
HSB
358, 96%, 11%
CMYK
0, 96, 93, 89
LAB
3, 10, 3
LCH
3, 11, 18
OKLCH
0.15, 0.05, 23
XYZ
1, 0, 0
LUV
3, 7, 1
HWB
358, 0%, 89%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
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