Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
1C021E
RGB
28, 2, 30
HSL
296, 88%, 6%
HSB
296, 93%, 12%
CMYK
7, 93, 0, 88
LAB
3, 14, -12
LCH
3, 18, 320
OKLCH
0.17, 0.07, 325
XYZ
1, 0, 1
LUV
3, 4, -6
HWB
296, 1%, 88%
Pantone
Black C
Harmonies
Shades & tints
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