Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1C2F4E
RGB
28, 47, 78
HSL
217, 47%, 21%
HSB
217, 64%, 31%
CMYK
64, 40, 0, 69
LAB
19, 1, -22
LCH
19, 22, 272
OKLCH
0.31, 0.06, 260
XYZ
3, 3, 8
LUV
19, -7, -23
HWB
217, 11%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.