Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1C3D62
RGB
28, 61, 98
HSL
212, 56%, 25%
HSB
212, 71%, 38%
CMYK
71, 38, 0, 62
LAB
25, -2, -26
LCH
25, 26, 266
OKLCH
0.35, 0.08, 253
XYZ
4, 4, 12
LUV
25, -12, -31
HWB
212, 11%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.