Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1C97FE
RGB
28, 151, 254
HSL
207, 99%, 55%
HSB
207, 89%, 100%
CMYK
89, 41, 0, 0
LAB
60, -3, -61
LCH
60, 61, 267
OKLCH
0.67, 0.18, 251
XYZ
29, 30, 98
LUV
60, -35, -95
HWB
207, 11%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.