Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1CA2D7
RGB
28, 162, 215
HSL
197, 77%, 48%
HSB
197, 87%, 84%
CMYK
87, 25, 0, 16
LAB
62, -21, -37
LCH
62, 43, 241
OKLCH
0.67, 0.13, 232
XYZ
26, 31, 69
LUV
62, -41, -55
HWB
197, 11%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.