Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1CAADC
RGB
28, 170, 220
HSL
196, 77%, 49%
HSB
196, 87%, 86%
CMYK
87, 23, 0, 14
LAB
64, -23, -36
LCH
64, 43, 237
OKLCH
0.69, 0.13, 229
XYZ
28, 34, 73
LUV
64, -43, -53
HWB
196, 11%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.