Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D3243
RGB
29, 50, 67
HSL
207, 40%, 19%
HSB
207, 57%, 26%
CMYK
57, 25, 0, 74
LAB
20, -4, -13
LCH
20, 14, 252
OKLCH
0.31, 0.04, 244
XYZ
3, 3, 6
LUV
20, -8, -14
HWB
207, 11%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.