Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D3852
RGB
29, 56, 82
HSL
209, 48%, 22%
HSB
209, 65%, 32%
CMYK
65, 32, 0, 68
LAB
22, -4, -19
LCH
22, 20, 259
OKLCH
0.33, 0.06, 249
XYZ
3, 4, 9
LUV
22, -10, -22
HWB
209, 11%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.