Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D3E5B
RGB
29, 62, 91
HSL
208, 52%, 24%
HSB
208, 68%, 36%
CMYK
68, 32, 0, 64
LAB
25, -5, -21
LCH
25, 22, 258
OKLCH
0.35, 0.06, 247
XYZ
4, 4, 11
LUV
25, -12, -25
HWB
208, 11%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.