Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D4075
RGB
29, 64, 117
HSL
216, 60%, 29%
HSB
216, 75%, 46%
CMYK
75, 45, 0, 54
LAB
27, 3, -35
LCH
27, 35, 274
OKLCH
0.38, 0.10, 259
XYZ
6, 5, 18
LUV
27, -12, -43
HWB
216, 11%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.