Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D417C
RGB
29, 65, 124
HSL
217, 62%, 30%
HSB
217, 77%, 49%
CMYK
77, 48, 0, 51
LAB
28, 4, -38
LCH
28, 38, 276
OKLCH
0.38, 0.11, 260
XYZ
6, 5, 20
LUV
28, -12, -48
HWB
217, 11%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.