Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D4366
RGB
29, 67, 102
HSL
209, 56%, 26%
HSB
209, 72%, 40%
CMYK
72, 34, 0, 60
LAB
27, -4, -25
LCH
27, 25, 261
OKLCH
0.37, 0.07, 249
XYZ
5, 5, 13
LUV
27, -14, -30
HWB
209, 11%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.