Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D446C
RGB
29, 68, 108
HSL
210, 58%, 27%
HSB
210, 73%, 42%
CMYK
73, 37, 0, 58
LAB
28, -3, -28
LCH
28, 28, 264
OKLCH
0.38, 0.08, 251
XYZ
5, 5, 15
LUV
28, -14, -34
HWB
210, 11%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.