Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D497F
RGB
29, 73, 127
HSL
213, 63%, 31%
HSB
213, 77%, 50%
CMYK
77, 43, 0, 50
LAB
30, 0, -36
LCH
30, 36, 270
OKLCH
0.40, 0.10, 255
XYZ
7, 7, 21
LUV
30, -15, -46
HWB
213, 11%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.