Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D498B
RGB
29, 73, 139
HSL
216, 65%, 33%
HSB
216, 79%, 55%
CMYK
79, 47, 0, 45
LAB
31, 4, -42
LCH
31, 42, 276
OKLCH
0.41, 0.12, 259
XYZ
8, 7, 25
LUV
31, -15, -55
HWB
216, 11%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.