Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D4E7F
RGB
29, 78, 127
HSL
210, 63%, 31%
HSB
210, 77%, 50%
CMYK
77, 39, 0, 50
LAB
32, -3, -33
LCH
32, 33, 265
OKLCH
0.42, 0.10, 251
XYZ
7, 7, 21
LUV
32, -17, -43
HWB
210, 11%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.