Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D4E9E
RGB
29, 78, 158
HSL
217, 69%, 37%
HSB
217, 82%, 62%
CMYK
82, 51, 0, 38
LAB
34, 8, -49
LCH
34, 50, 279
OKLCH
0.44, 0.14, 260
XYZ
9, 8, 33
LUV
34, -16, -66
HWB
217, 11%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.