Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D5366
RGB
29, 83, 102
HSL
196, 56%, 26%
HSB
196, 72%, 40%
CMYK
72, 19, 0, 60
LAB
32, -13, -17
LCH
32, 21, 231
OKLCH
0.42, 0.06, 225
XYZ
6, 7, 14
LUV
32, -19, -20
HWB
196, 11%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.