Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D628F
RGB
29, 98, 143
HSL
204, 66%, 34%
HSB
204, 80%, 56%
CMYK
80, 31, 0, 44
LAB
39, -9, -31
LCH
39, 33, 254
OKLCH
0.48, 0.10, 242
XYZ
10, 11, 28
LUV
39, -23, -43
HWB
204, 11%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.