Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D6490
RGB
29, 100, 144
HSL
203, 66%, 34%
HSB
203, 80%, 56%
CMYK
80, 31, 0, 44
LAB
40, -10, -31
LCH
40, 33, 252
OKLCH
0.48, 0.10, 241
XYZ
10, 11, 28
LUV
40, -24, -42
HWB
203, 11%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.