Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D64A6
RGB
29, 100, 166
HSL
209, 70%, 38%
HSB
209, 83%, 65%
CMYK
83, 40, 0, 35
LAB
41, -3, -42
LCH
41, 43, 266
OKLCH
0.50, 0.13, 251
XYZ
12, 12, 38
LUV
41, -22, -60
HWB
209, 11%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.