Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D64AD
RGB
29, 100, 173
HSL
210, 71%, 40%
HSB
210, 83%, 68%
CMYK
83, 42, 0, 32
LAB
41, -1, -46
LCH
41, 46, 269
OKLCH
0.50, 0.13, 253
XYZ
13, 12, 41
LUV
41, -22, -65
HWB
210, 11%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.