Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D698D
RGB
29, 105, 141
HSL
199, 66%, 33%
HSB
199, 79%, 55%
CMYK
79, 26, 0, 45
LAB
41, -13, -27
LCH
41, 30, 243
OKLCH
0.49, 0.09, 234
XYZ
10, 12, 27
LUV
41, -25, -36
HWB
199, 11%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.