Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D83C3
RGB
29, 131, 195
HSL
203, 74%, 44%
HSB
203, 85%, 76%
CMYK
85, 33, 0, 24
LAB
52, -11, -42
LCH
52, 43, 256
OKLCH
0.59, 0.13, 243
XYZ
18, 20, 55
LUV
52, -31, -62
HWB
203, 11%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.