Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D88F3
RGB
29, 136, 243
HSL
210, 90%, 53%
HSB
210, 88%, 95%
CMYK
88, 44, 0, 5
LAB
55, 1, -63
LCH
55, 63, 271
OKLCH
0.63, 0.18, 254
XYZ
25, 24, 88
LUV
55, -30, -96
HWB
210, 11%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.