Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D96EF
RGB
29, 150, 239
HSL
205, 87%, 53%
HSB
205, 88%, 94%
CMYK
88, 37, 0, 6
LAB
59, -7, -54
LCH
59, 55, 262
OKLCH
0.66, 0.16, 247
XYZ
27, 28, 86
LUV
59, -35, -84
HWB
205, 11%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.