Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1DA2E1
RGB
29, 162, 225
HSL
199, 77%, 50%
HSB
199, 87%, 88%
CMYK
87, 28, 0, 12
LAB
62, -18, -42
LCH
62, 46, 247
OKLCH
0.68, 0.14, 237
XYZ
27, 32, 76
LUV
62, -40, -63
HWB
199, 11%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.