Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1DA4DF
RGB
29, 164, 223
HSL
198, 77%, 49%
HSB
198, 87%, 87%
CMYK
87, 26, 0, 13
LAB
63, -19, -40
LCH
63, 45, 244
OKLCH
0.68, 0.14, 234
XYZ
27, 32, 75
LUV
63, -41, -60
HWB
198, 11%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.