Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1DACE2
RGB
29, 172, 226
HSL
196, 77%, 50%
HSB
196, 87%, 89%
CMYK
87, 24, 0, 11
LAB
65, -22, -38
LCH
65, 44, 240
OKLCH
0.70, 0.13, 231
XYZ
29, 35, 77
LUV
65, -43, -56
HWB
196, 11%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.