Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1DACFB
RGB
29, 172, 251
HSL
201, 97%, 55%
HSB
201, 88%, 98%
CMYK
88, 31, 0, 2
LAB
66, -15, -50
LCH
66, 52, 253
OKLCH
0.71, 0.16, 241
XYZ
33, 37, 97
LUV
66, -42, -77
HWB
201, 11%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.