Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1DB1DF
RGB
29, 177, 223
HSL
194, 77%, 49%
HSB
194, 87%, 87%
CMYK
87, 21, 0, 13
LAB
67, -25, -34
LCH
67, 43, 233
OKLCH
0.71, 0.13, 226
XYZ
30, 37, 75
LUV
67, -45, -50
HWB
194, 11%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.