Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
1E0101
RGB
30, 1, 1
HSL
0, 94%, 6%
HSB
0, 97%, 12%
CMYK
0, 97, 97, 88
LAB
3, 11, 4
LCH
3, 12, 20
OKLCH
0.15, 0.06, 28
XYZ
1, 0, 0
LUV
3, 8, 2
HWB
0, 0%, 88%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.