Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
1E021A
RGB
30, 2, 26
HSL
309, 88%, 6%
HSB
309, 93%, 12%
CMYK
0, 93, 13, 88
LAB
4, 14, -8
LCH
4, 17, 330
OKLCH
0.17, 0.07, 334
XYZ
1, 0, 1
LUV
4, 5, -5
HWB
309, 1%, 88%
Pantone
Black C
Harmonies
Shades & tints
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