Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
1E0402
RGB
30, 4, 2
HSL
4, 88%, 6%
HSB
4, 93%, 12%
CMYK
0, 87, 93, 88
LAB
3, 10, 5
LCH
3, 11, 24
OKLCH
0.16, 0.05, 31
XYZ
1, 0, 0
LUV
3, 8, 2
HWB
4, 1%, 88%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
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