Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
1E0605
RGB
30, 6, 5
HSL
2, 71%, 7%
HSB
2, 83%, 12%
CMYK
0, 80, 83, 88
LAB
4, 10, 4
LCH
4, 11, 22
OKLCH
0.17, 0.04, 26
XYZ
1, 0, 0
LUV
4, 7, 2
HWB
2, 2%, 88%
Pantone
Black C
Harmonies
Shades & tints
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