Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
1E2007
RGB
30, 32, 7
HSL
65, 64%, 8%
HSB
65, 78%, 13%
CMYK
6, 0, 78, 87
LAB
12, -4, 14
LCH
12, 15, 107
OKLCH
0.23, 0.04, 113
XYZ
1, 1, 0
LUV
12, 0, 10
HWB
65, 3%, 87%
Pantone
Black C
Harmonies
Shades & tints
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