Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E2D43
RGB
30, 45, 67
HSL
216, 38%, 19%
HSB
216, 55%, 26%
CMYK
55, 33, 0, 74
LAB
18, -1, -16
LCH
18, 16, 267
OKLCH
0.29, 0.05, 258
XYZ
2, 3, 6
LUV
18, -6, -16
HWB
216, 12%, 74%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.