Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E3755
RGB
30, 55, 85
HSL
213, 48%, 23%
HSB
213, 65%, 33%
CMYK
65, 35, 0, 67
LAB
22, -2, -21
LCH
22, 22, 265
OKLCH
0.33, 0.06, 254
XYZ
4, 4, 9
LUV
22, -9, -24
HWB
213, 12%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.